SWOT Analysis in Healthcare Industry Sectors
e-Medical Marketing Research and Advisory Services include a complete SWOT Analysis in Healthcare, Pharmaceutical, and Medical Device Sectors. In 2016, Digital Herder, our parent company, began development of competitive research software and API’s (application programming interface) to integrate with popular Google, Yahoo, Bing, and Facebook search engines and the advertising platforms on all four properties. 9 months and $250,000 later, we were able to save an average of 18-72 hours on each competitive research and SWOT Analysis project. For many of our Life Science company clients, the turnaround for SWOT analysis is 6 hours.
We work with M&A companies and brokers both on the sell and buy side, IPAs, hospitals, medical groups, home health agencies, staffing agencies, investment banks, startups, and established companies looking for acquisition targets. We also advise on medical collaboratives in city and suburban centers (i.e., independent groups coming together to form an IPA or a large medical group to save on competition costs and improve referral opportunities). What’s included in the SWOT Analysis in Healthcare Industry Sectors?
- Marketing Effectiveness, SEO, SEM, PPC and Brand Analysis
- Marketing Overhaul Analysis – what it would take to be competitive and the costs associated with overhaul
- Reputation of brand and key stakeholders (staff, doctors, etc) – one of the most critical pieces of information almost always in the way of success.
- Reputation Overhaul Analysis – what it would take to fix the reputation of key stakeholders
- Competitive Research & Market Opportunity
- Competitors’ weaknesses in marketing (real-time and historical up to 3 months back)
- Review of actual competitors and estimate of their actual spend on advertising (real-time and historical up to 30 days back)
- Business Visibility & Location Overview based on actual market opportunity data. Sometimes, the location of a business in a specific building can spell disaster or increase the difficulty in Geo-Targeted marketing. For example, if a practice (business) is located in an office building where there are direct competitors, the Geo-Targeted marketing would in fact be compromised. Google likes to see original products and services at exclusive locations. In some circumstances, literal relocation of the office to the neighboring office building is necessary, but could be a very expensive venture.
- Marketability to specific neighborhood or cultural diversity groups
- Branding Effectiveness
- Recognition for Expertise and expertise overhaul. For example, if there are a group of doctors, we’d devise a strategy plan to help each one of the physicians gain reputation for specific expertise in treatment algorithms, procedures, surgeries, etc.
- Gaps in Service Areas
- Technology Capabilities
- Definition of services (or products)
- Revenue Streams & Potential Revenue Boosts